Q2 2024 Performance of Top Drawing & Coloring Apps on Unified Platform

In the second quarter of 2024, the Drawing & Coloring category saw varied performances across top applications on the unified platform. Sensor Tower provides a comprehensive look into how each app fared in terms of downloads, revenue, and weekly active users.

Coloring Games for Kids 2-6! experienced an increase in revenue, peaking at $243K in late April before settling to $59K by the end of June. Downloads began at 73K and saw a decline to 36K. Weekly active users started strong at 392K but slightly decreased to 321K over the quarter.

Revenue for Kids drawing: toddler games 2+ fluctuated, with a notable peak of $152K in early April and a dip to $52K in mid-June, finishing the quarter at $138K. Download numbers ranged from 34K to 42K, while weekly active users saw a modest increase from 182K to 195K.

Color by Number：Coloring Games observed a steady revenue with its highest at $128K in the first week of April, ending at $91K. Downloads showed a remarkable spike, soaring from 329K to 709K in mid-May, and then normalized to 372K by the quarter's end. Weekly active users exhibited a significant rise, starting at 3.39M and reaching a peak of 4.25M, before closing at 3.19M.

For Kids Drawing Games for Girls 5, revenues saw an upward trend in April with $169K, but later dropped to $35K in June. Downloads maintained a low profile, ranging from 20K to 32K. The app's weekly active users showed a dip early in the quarter, then increased to 44K.

Lastly, Adult Coloring Book - Pigment showed a mid-quarter revenue boost to $150K, followed by a stabilization around $60K. Downloads were consistently low, hovering between 8K and 7K, while the active user base remained relatively stable, with a slight decrease from 109K to 85K.

For more insights on app performance and data analytics, Sensor Tower provides detailed analysis and industry-leading intelligence.